To help Medium Sufferers we delivered the pollen forecast in a way our audience will appreciate and in a way that will help them explain how they feel. Because complaining about allergies and having people understand how you feel is their right. And as the brand that champions the rights of allergy sufferers we’re here to provide you the best tools to get this done. #AllergiesBeLike was a campaign that involved 35 GIFs, a site where you could share them to express how you feel and a 15 second video.